Thorogood Joins Union Sportsmen’s Alliance as National Conservation Partner and Official Boot Sponsor

Spring Hill, Tenn. — The Union Sportsmen’s Alliance (USA) proudly welcomes Thorogood Shoes—maker of legendary American Heritage work, safety and outdoor boots—as its newest sponsor and conservation partner.

Under terms of a multi-year agreement, Thorogood will support the USA’s Work Boots on the Ground conservation program as a National Conservation Sponsor and Official Boot Sponsor of the Union Sportsmen’s Alliance.

Headquartered in Merrill, Wisc., the employee-owned company has been making rugged, reliable and comfortable footwear for tradesmen and other hardworking Americans since 1892. Along with tough, well-fitting work boots, Thorogood offers an extensive line of outdoor footwear for hunting, hiking and extreme weather.

“Nearly 100 styles of Thorogood’s American Heritage work boots are handcrafted in America by union tradespeople, making this partnership a perfect fit for our organization and our members,” said Jay Stuart, USA director of sales and marketing.

“Thorogood and the Union Sportsmen’s Alliance are a match made in heaven,” said Bianca Boettcher, Thorogood marketing manager. “We couldn’t be more honored to be the official boot sponsor of the USA! Thorogood is proud to support union workers, who are longtime ambassadors of our brand. The Union Sportsmen’s Alliance’s mission of uniting the union community for conservation and community service is something we value greatly as a company.”

Launched in 2010, the USA’s Work Boots on the Ground program has completed more than 230 projects in 31 states. The value of volunteer labor donated through the program exceeds $1.5 million, while outreach events have engaged more than 13,000 participants,

“Union members who volunteer their time and talents are the backbone of the USA’s conservation, infrastructure and outreach programs,” Stuart noted. “Partners like Thorogood, who support the American worker and believe in our mission to preserve America’s outdoor heritage, are helping us expand our impact from coast to coast.”

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Union Sportsmen’s Alliance (USA): The USA is a union-dedicated, 501(c)(3) nonprofit organization whose members hunt, fish, shoot and volunteer their skills for conservation. The USA is uniting the union community through conservation to preserve North America’s outdoor heritage. For more information, visit or connect on Facebook, Twitter and Instagram.


Work Boots on the Ground (WBG): WBG is the Union Sportsmen’s Alliance’s flagship conservation program that brings together union members willing to volunteer their time and expertise to conservation projects that improve and enhance public access to the outdoors, conserve wildlife habitat, restore America’s parks and mentor youth in the outdoors. The USA’s WBG program works closely with federal, state and local agencies and other conservation groups to provide manpower needed to complete critical projects that may otherwise go undone.


Thorogood: An employee-owned company, Thorogood has been manufacturing union-made footwear in Wisconsin since 1892. The company offers nearly 100 styles of American Heritage footwear handcrafted by union tradespeople, and a new line of rugged outdoor footwear for life’s pursuits. Learn more at: