Press Release

What is your “Go To” Thorogood hunting boot and why? My go to Thorogood boot is the Infinity FD rubber boot. From early season to late they keep my feet warm and dry! Durability is everything and they hold up to fence crossing and briar patches. We rely heavily on our Infinity boots! What is…

Merrill, WI (August 4, 2021) – Thorogood® is proud to announce a tour partnership with The Swon Brothers.  Zach and Colton swear by Thorogood’s products and wear them on and off stage. “Thorogood is our kind of boots and our kind of people. Whether we are hunting, traveling, or playing shows, it’s easy to fall…

    Chad Belding of “The Fowl Life” adventure series on the Outdoor Channel is proud to announce that he and his team has partnered with Thorogood to utilize its footwear across all of their hunts. The crew will be using a wide array of products from hunting knee boots to mountain and hiking boots…

Thorogood® Answers the Call of the Uplands Thorogood Named Official Hunting Boot of Pheasants Forever/Quail Forever and Helps Fund National Habitat Conservation Mission Merrill, WI. – May 5, 2021 – Thorogood is pleased to announce national sponsorship of Pheasants Forever and Quail Forever and has been named the Official Hunting Boot of the organization. The…

MERRILL, WI –Weinbrenner Shoe Company, employee-owned manufacturer of Thorogood brand footwear announces The Evans Group as new sales representatives for the Outdoor sales division. Beginning November 1st, 2020, The Evans Group will be overseeing all sales operations for the Outdoor sales division in all states except Michigan, Ohio, West Virginia, Maine, Vermont, New Hampshire, Massachusetts,…

MERRILL, WISCONSIN, September 10, 2020 – Weinbrenner Shoe Company, Inc. manufacturer of Thorogood job-fitted footwear announces the realignment of their sales management team. Jason Taran, formerly Public Safety and Military Sales Manager has been named Sales Manager for Thorogood Work and Commercial Military divisions. Matt Bahlow is Sales Manager for Thorogood’s Public Safety division, and Andy…

MERRILL, WIS. – Thorogood’s American Heritage 8” tobacco plain toe boot (804-4364) has been awarded with the prestigious Popular Mechanics Editors’ Choice award. The article was published in the May-June 2020 issue of Popular Mechanics and was listed as Editors’ Choice in “The 10 Best Work Boots for Any Type of Job.” “Thorogood is honored…

Thorogood is excited to announce their new partnership with the Bone Collector team. Bone Collector, one of the most recognizable brands in the outdoor space, was started by Michael Waddell in 2008. Now a top ranked hunting television show for over a decade, no one connects with the down home, every day, blue-collar working man…

Thorogood Joins Union Sportsmen’s Alliance as National Conservation Partner and Official Boot Sponsor Spring Hill, Tenn. — The Union Sportsmen’s Alliance (USA) proudly welcomes Thorogood Shoes—maker of legendary American Heritage work, safety and outdoor boots—as its newest sponsor and conservation partner. Under terms of a multi-year agreement, Thorogood will support the USA’s Work Boots on…

MERRILL, WI (March 20, 2020) With the effects of the COVID-19 outbreak being felt more each day, our primary concern is and always has been the health and safety of our employees and our communities. In order to support efforts to slow the spread of coronavirus (COVID-19) and protect the health and safety of our…

Thursday October 10th, Thorogood and seven highly respected businesses in the Merrill Wisconsin area were nominated for Large Business of the year. Based on votes from Business Chamber members, Weinbrenner Shoe Company, manufacturer of Thorogood branded footwear won the award for our increased community involvement and our Thorogood Boot Camp. The Thorogood Boot Camp lets…

MERRILL, WISCONSIN, August 23, 2019 – Weinbrenner Shoe Company, Inc announced that Jeff Burns has been appointed president. “After a thorough and thoughtful succession planning process, Jeff is the clear choice to lead Weinbrenner into the future as president”, said Dave Gisselman, chairman of the board of Weinbrenner Shoe Company. “We believe that Jeff will be a…