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Weinbrenner Shoe Company-Thorogood named 2019 Business of the Year

Thursday October 10th, Thorogood and seven highly respected businesses in the Merrill Wisconsin area were nominated for Large Business of the year. Based on votes from Business Chamber members, Weinbrenner Shoe Company, manufacturer of Thorogood branded footwear won the award for our increased community involvement and our Thorogood Boot Camp.

The Thorogood Boot Camp lets local high school students create their own pair of boots from start to finish. The Boot Camp encourages students to learn not by textbooks or quizzes but by their hands, machines, and the help of Linda Herber who worked at Weinbrenner Shoes company for 39 years.

This program is set up to help these students embrace the trades and hard work.  Our initiative of this program is to let these kids understand the process of manufacturing footwear and how rewarding that can be.

We want to thank the chamber and the Merrill community for voting for us for this great award. We are proud of all the Weinbrenner Shoe Company employees and the hard work that they put in to make the Thorogood brand successful worldwide.

 

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Burns Named President of Weinbrenner Shoe Company, Inc.

MERRILL, WISCONSIN, August 23, 2019 – Weinbrenner Shoe Company, Inc announced that Jeff Burns has been appointed president.

“After a thorough and thoughtful succession planning process, Jeff is the clear choice to lead Weinbrenner into the future as president”, said Dave Gisselman, chairman of the board of Weinbrenner Shoe Company. “We believe that Jeff will be a great cultural fit for the company and look forward to his leadership in driving the next wave of growth for Weinbrenner.”

Burns started with Weinbrenner in 2011 and most recently served as Senior Vice President Sales and Marketing. He has extensive footwear experience including management positions with Rocky Brands, HH Brown and Novation.

“I am thrilled and humbled to lead this great Weinbrenner team,” said Burns. “After 127 years, the world is discovering the Thorogood brand and they like what they see. Demand is at an all-time high. One of our biggest challenges is producing enough Made in USA footwear to satisfy that increased demand. As a result, we are investing in increased capacity in our two Wisconsin factories. Additionally, we have entered into a joint venture to invest in an additional production facility in Maine. These strategic moves should boost production by over 30% in 2020.”

About Weinbrenner Shoe Company

Weinbrenner Shoe Company was founded in Wisconsin in 1892. The Thorogood brand, established in 1917, represents Weinbrenner’s premier line of job-fitted occupational footwear. Thorogood is an industry leader in boots for the working trades; including industrial safety, fire, rescue, military, tactical, uniform and outdoor footwear. For more information, visit www.thorogoodusa.com.

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Crosstrex / Waterproof Work Boots

Nothing slows you down—bad weather, tough jobs, or difficult terrain. These lightweight, waterproof hikers take you where you need to go with the comfort of an athletic shoe and the grip of a quality work boot.

To view the entire series https://www.thorogoodusa.com/product-category/work/crosstrex/

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V-SERIES / OUTDOOR

When you’re looking for a boot to withstand constant abuse in rugged outdoor conditions, trust Thorogood’s V-Series. Brown Crazyhorse leather and a waterproof, breathable lining keep your feet comfortable and dry all day long. The rugged chevron outsole helps you navigate uneven terrain, and 3M™ Thinsulate™ Insulation keeps your feet warm on the coldest days.

View the entire V-Series line of work and outdoor boots.