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Weinbrenner Shoe Company-Thorogood named 2019 Business of the Year

Thursday October 10th, Thorogood and seven highly respected businesses in the Merrill Wisconsin area were nominated for Large Business of the year. Based on votes from Business Chamber members, Weinbrenner Shoe Company, manufacturer of Thorogood branded footwear won the award for our increased community involvement and our Thorogood Boot Camp.

The Thorogood Boot Camp lets local high school students create their own pair of boots from start to finish. The Boot Camp encourages students to learn not by textbooks or quizzes but by their hands, machines, and the help of Linda Herber who worked at Weinbrenner Shoes company for 39 years.

This program is set up to help these students embrace the trades and hard work.  Our initiative of this program is to let these kids understand the process of manufacturing footwear and how rewarding that can be.

We want to thank the chamber and the Merrill community for voting for us for this great award. We are proud of all the Weinbrenner Shoe Company employees and the hard work that they put in to make the Thorogood brand successful worldwide.

 

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Burns Named President of Weinbrenner Shoe Company, Inc.

MERRILL, WISCONSIN, August 23, 2019 – Weinbrenner Shoe Company, Inc announced that Jeff Burns has been appointed president.

“After a thorough and thoughtful succession planning process, Jeff is the clear choice to lead Weinbrenner into the future as president”, said Dave Gisselman, chairman of the board of Weinbrenner Shoe Company. “We believe that Jeff will be a great cultural fit for the company and look forward to his leadership in driving the next wave of growth for Weinbrenner.”

Burns started with Weinbrenner in 2011 and most recently served as Senior Vice President Sales and Marketing. He has extensive footwear experience including management positions with Rocky Brands, HH Brown and Novation.

“I am thrilled and humbled to lead this great Weinbrenner team,” said Burns. “After 127 years, the world is discovering the Thorogood brand and they like what they see. Demand is at an all-time high. One of our biggest challenges is producing enough Made in USA footwear to satisfy that increased demand. As a result, we are investing in increased capacity in our two Wisconsin factories. Additionally, we have entered into a joint venture to invest in an additional production facility in Maine. These strategic moves should boost production by over 30% in 2020.”

About Weinbrenner Shoe Company

Weinbrenner Shoe Company was founded in Wisconsin in 1892. The Thorogood brand, established in 1917, represents Weinbrenner’s premier line of job-fitted occupational footwear. Thorogood is an industry leader in boots for the working trades; including industrial safety, fire, rescue, military, tactical, uniform and outdoor footwear. For more information, visit www.thorogoodusa.com.

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Thorogood Enters Exclusive Distribution Partnership with LION

April 15, 2019

For Immediate Release

WEINBRENNER SHOE COMPANY ENTERS EXCLUSIVE DISTRIBUTION PARTNERSHIP WITH LION
MERRILL, WI –Weinbrenner Shoe Company, employee-owned manufacturer of Thorogood brand footwear and LION First Responder PPE, Inc., manufacturer of first responder protective equipment (PPE) have entered into a long-term strategic partnership that leverages the strengths of both companies.

Beginning May 1st, 2019, LION Fire Boots by Thorogood will be the exclusive certified boot offering for Structural Firefighting and Wildland/EMS boots. Weinbrenner Shoe Company, Inc. will continue to manufacture and design their complete line of occupational footwear along with Thorogood fire boots, while LION will have responsibility for all sales and marketing of the fire boot category. The initial twelve-style assortment of fire boots, previously sold by Weinbrenner Shoe Company will be sold and marketed exclusively through LION via the combined distribution partners of both companies in the United States, Canada and Latin America.

“The distribution agreement between LION and Thorogood brings two fire industry powerhouse brands together. Collectively, we will deliver a variety of certified footwear for the fire service. We look forward to a long, mutually beneficial relationship for many years to come,” Patrick Miner, President of Weinbrenner Shoe Company.

“This strategic partnership allows LION to offer a comprehensive line of footwear to meet the wide-ranging needs of the fire service. We are excited to expand our overall PPE offering with a wonderful assortment of certified fire boots from Thorogood through the combined distribution partners of both companies.” Mark Smith, Senior Vice President of LION.

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About Weinbrenner Shoe Company
Founded in 1892, Weinbrenner Shoe Company, an employee-owned company headquartered in Merrill, WI USA, continues to live out the vision of our founder, Albert H Weinbrenner, to design and manufacture a complete line of Thorogood branded work, uniform, fire, military, outdoor and lifestyle footwear. The company operates in many channels worldwide, including wholesale sales – both online and retail, along with government agency and international sales that span into Asia, Europe, Caribbean, Middle East and Australia.

About LION
Founded in 1898 and headquartered in Dayton, Ohio, LION is a family-owned company with a legacy and ongoing vision of introducing new products and services designed to ensure the health, safety and performance of first responders worldwide. From game-changing personal protective equipment (PPE) and professional gear maintenance to state-of-the-art fire safety training tools and facilities, it is LION’s mission to make sure that you’re READY FOR ACTION — before, during and after. To learn more, visit www.lionprotects.com.